Constant Contact Sign-up Forms

Problems
  • Conflicting calls-to-action
  • Unclear information architecture
  • Users were confused by the parent-child relationship of form fields to ways to publish a form
Solution
  • Simplified screens to increase focus
  • Design form editor to have a similar look-and-feel as existing email editor
Key Accomplishments

Form editor tested and performed well and was able to be reused throughout the product

Card design improved flow and clarity on page and was able to be reused throughout the product

Reduced related support calls

Original Design and Process Sketches

Original Sign-up Forms dashboard
Early concept that completely failed in user testing. Hooray for failing early!