Constant Contact Sign-up Forms
Problems
- Conflicting calls-to-action
- Unclear information architecture
- Users were confused by the parent-child relationship of form fields to ways to publish a form
Solution
- Simplified screens to increase focus
- Design form editor to have a similar look-and-feel as existing email editor
Key Accomplishments
Form editor tested and performed well and was able to be reused throughout the product
Card design improved flow and clarity on page and was able to be reused throughout the product
Reduced related support calls
Prototypes
Original Design and Process Sketches
Original Sign-up Forms dashboard
Early concept that completely failed in user testing. Hooray for failing early!
