CruisesOnly Homepage
Problems
- Outdated design
- Not mobile responsive
- Limited links to social media outlets
Solution
- Increase focus on hero section
- Simplify overall design
- Ensure designs for mobile sizes
- Ensure links to all social media outlets have prominent display
Site Statistics
196% Increase in top navigation clicks/session
317% Increase in carousel rotating ad clicks/session
Original Design and Process Sketches
Original homepage