Constant Contact Resubscribe Flow
Problems
- Users and their contacts had to go through an eight-step flow to resubscribe the contact
- Most of the interaction happened outside of Constant Contact
Solution
- Reduce the number of steps for the user to one modal
- Reduce the number of steps for the contact to one emails
Results
100% Reduction in error occurrences
100% Reduction in support calls
New Flow
Original Flow
