Constant Contact File Import
Problems
- Confusing "Select a field" modal
- Many scary error messages
- Poor field mapping
- Upload and Mapping steps are intertwined
- Steps are unfocused with competing calls-to-action
- Exporting/Importing email "Types" results in errors because they're exported as separate column headers
- User isn't prompted/warned when exiting the flow if they didn't complete all three steps
- 50% task success for trialer users
Solution
- Simplified screens to increase focus
- Improved logic for mapping fields
- Reduced number of errors caused by system
- Reduced number of errors caused by user action
Results
15% Increased upload success for trialer customers
25% Increase in trialer customers uploading contacts
99% Reduction in related support calls
Original Screens
