Constant Contact File Import

  • Confusing "Select a field" modal
  • Many scary error messages
  • Poor field mapping
  • Upload and Mapping steps are intertwined
  • Steps are unfocused with competing calls-to-action
  • Exporting/Importing email "Types" results in errors because they're exported as separate column headers
  • User isn't prompted/warned when exiting the flow if they didn't complete all three steps
  • 50% task success for trialer users
  • Simplified screens to increase focus
  • Improved logic for mapping fields
  • Reduced number of errors caused by system
  • Reduced number of errors caused by user action

15% Increased upload success for trialer customers

25% Increase in trialer customers uploading contacts

99% Reduction in related support calls

Original Screens