FrontStream Auction Platform
Problems
- The top-searched phrase from all products had to do with ending an auction
- The top-viewed set of pages were those for adding and managing items
- Qualitative feedback supported that these two phases of the auction process were the most challenging for users, citing that the highly segmented navigation made this a bigger challenge
Solution
- Simplify number of menu items
- Change mental model for ending an auction to focus on bidder rather than item
- Consider parts of the close-out process that are affected by the creation process
- Identifying which items are taxable
- Determining who will pay the fees - the nonprofit or the bidder
Results from Testing
- Customers liked the combined views
- Customers did not understand the proposed close-out process
- Customers identified other, larger pain points that had not previously been identified internally
- Supporters accidentally bid too high
- Supporters forget to update credit card information before bidding
- Supporters accidentally purchase tickets twice
Prototype
Redesigned Dashboard
Redesigned & Combined Items View
Redesigned & Combined Websites View
Redesigned Close-Out Process
Original Screens & Process Sketches
Original Navigation Structure
Original Dashboard
Original Items View
Original Websites View
